When it comes to being a personal brand, there are so many different blogs and articles on how to create a strong and personal image through your words. That’s all great, but what about the visual side of representing oneself? When you are trying to define your brand’s aesthetic, it is important to mention that the crux of a lot of what we photograph comes down to photography itself. This holds true for not only graphic design agencies and freelance designers, but also photographers, videographers and artists. The tools that we use can create great effects to highlight our work in the best light possible. But it is important to showcase the artistic direction that you would like your clients to view your portfolio in.

So, what to do? The best recommendations are: research the market and potential clients. Who are your clients and what is their aesthetic? Do they prefer a specific style? What is the vibe of their brand? Not only will this help you create the pitch better, but it just might give you some great ideas when it comes to creating your own brand aesthetic. And who knows, if you do end up working for them someday, remember how considerate you were when studying their work.

A mood board is also quite simple to create and can help spur your creative process and keep your client content consistent and fresh. Mood boards are an excellent tool for helping you pick the right image, and they’re also just a lot of fun. And the best part – they don’t need to be complicated. Just remember that they help you define your vision, and all the better if they look great when pinned with the final images.

Once you have your vision and research done, then you will want to map out your photoshoot. This would include deciding on an overall aesthetic, the elements that set the brand apart and writing down everything you need to capture to make it successful. When branding photo shoots, it’s important to go in with a plan, but be open to surprises once you get there.

In the world of branding, it is important to always be thinking of how to represent you and your brand. Your imagery in photos, instagram posts, and any other types of visuals are important because it is these that give your audience a sense of who you are and what you stand for. Keeping this simple formula in mind will help keep your brand consistent for years to come!